Category Archives: Customer Relationship Management

Twitter Confirms it’s the Social Channel of Choice for B2B Marketers

Analytics is the flavor of the season, as marketers try to make sense of the [...]

How B2B Marketers Can Adapt

The world of marketing is in a state of continuous churn. Changes in customer behavior [...]

How to Customize and Personalize for the B2B Buyer

According to CMO Council, 54% of all consumers in the U.S. and Canada would consider [...]

The Key Challenges of Marketing Automation

Marketing automation is imperative in a sophisticated infrastructure, as it frees the marketer from being [...]

We are the ROI of marketing automation

Move over Big Data. Marketing automation is the new buzzword with marketers. “Marketing Automation: Best [...]

Quantity versus quality leads

Marketers strive to get more and more leads. The underlying logic is since it is [...]

Making Sense of Marketing Innovation Programs

Marketing success depends on having a coherent marketing strategy in place that leverages the key [...]

Aligning Marketing Automation with Content Marketing Strategy

With big data analytics and “hyper-customization” becoming indispensable to generate leads and engage with prospects [...]


Lifecycle Stage: The last piece of the 3D scoring equation

Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed [...]

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Defining and understanding the customer profile

Ask your sales, marketing and client success teams to define a typical customer for your [...]