TweetChat: Relationship Building 101

The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that result in brand loyalty and advocacy? It all goes back to one of the core strengths of successful business people, the ability to network and build strong relationships.

Powerful relationships don’t happen overnight. They take time to cultivate, nurture and grow. But once you have a strong segment of engaged and excited customers, the sky is the limit in terms of revenue growth. How do you begin to grow this network? It’s easier than you may think.

Join ROI on Wednesday, April 16 at 2:00pm ET as we discuss the basics of relationship building, from building a network to creating engaging content and loyalty programs. Learn how lifecycle marketing, 3D scoring, marketing automation and segmentation can work together to build an audience of raving fans for your brand.

Real estate is all about location, location, location, and today’s businesses is all about relationships, relationships, relationships. Find them, nurture them and watch your revenue increase right before your eyes!

TweetChat: Relationship Building 101

Date: Wednesday, April 16
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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