Tag Archives: marketing campaigns

Embracing Customer Differences with Lifecycle Marketing

Difference makes the world go around. I frequently remind myself this world would be very [...]

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Why You Should Create Multi Channel Content

In the beginning of Internet marketing, brands just had a website. Then came email, which [...]


Creating Content to Win New Business

“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in [...]


TweetChat: Loyalty Marketing

Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives [...]

Marketing Innovation: What it is and isn’t

It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe [...]

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The Truth about Lifecycle Marketing Automation

Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]

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Tips for a Successful Year in Marketing

As we embark on a new year, full of opportunity and optimism, it’s in marketers’ [...]

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Canada’s New Anti-Spam Law

Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]

Five Tips for Successful Email Engagement in a Multi Device World

Email, despite the challenges, remains one of the best ways to reach out to customers. However, [...]

Deconstructing Multi-Channel Marketing

A lot of marketers like love to use the phrase “multi-channel marketing.” I’m going to [...]