Category Archives: Social Media

Social Media Marketing for Small Business

Social Media Marketing

Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social media marketing platforms people, as well as businesses, use. Social media is growing at such a rapid rate; Facebook has over one billion accounts! It’s estimated that around five-hundred million tweets are sent out per day and there are two […]

Facebook for B2B Marketing

Facebook for B2B Marketing

Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, Twitter is not far behind. But what about Facebook for B2B marketing? In today’s digital landscape, Facebook can’t be ignored. It carries the ability to connect with prospects and customers in meaningful and important ways. Social media has been used […]

Social Media Engagement, So What?

Social Media Engagement

“Oh my goodness! Social media is blowing up today!” How many times have you giddily shared a similar statement to the one above? Whether it’s your personal accounts or the company accounts that you manage, social media engagement in the form of favorites, shares, likes, and retweets can be very exciting and gratifying. However, unless these […]

Improve Social Media Content in Your Emails

Social Media Content

The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]

How to Track Social ROI: The Big Wind is Blowing

Track Social ROI

Over the past few weeks it has been very windy here in Indianapolis. By very windy I mean that I went to my sister’s collegiate track meet, where I witnessed two officials get taken off of their feet and a high jump mat move 50 yards in a tumbling somersault of padded mesh death before […]

10 Tips for B2B Social Media Marketing

10 Tips for B2B Social Media Marketing

When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]

How Twitter is Lying to You

Relationships Drive Revenue

Katy Perry: 27,284,129 / 34,979,652 Lady Gaga: 28,190,391 / 36,141,527 Barack Obama: 23,555,770 / 29,817,431 Taylor Swift: 21,262,301 / 26,249,754 Any idea what these numbers could mean? I’ll give you a couple hints: They are linked to social media and how Twitter is lying to you They are fractions describing parts of a whole (in […]

Social Media Engagement: Behind the “like”

Social Media Engagement

In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” “srsly,” and “hangry,” it’s easy to see how social media has played a huge influence on how we express ourselves. In fact, Facebook reports that around 4.5 billion likes are generated daily. These “likes” provide insight into our thoughts and […]