TweetChat: One Size Fits All Marketing

one size fits all

All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message that worked with your last customer, well get ready to use it again because it will definitely work with the next one. Right? RIGHT???

Truth is, no two customers are the alike. They may learn about an organization, service or product from the same source but their needs and challenges are likely very different. Additionally, their timelines are probably different. One may be ready to make a purchase decision immediately and the other could very well need four to six weeks before they are ready to sign on the dotted line.

So if you’re customers aren’t all the same, why would you send the same marketing communication to them?

Is there ever a moment in time when the approach “one size fits all” is appropriate or is 1:1 communication the only path to engaged relationships and increased revenue?

Join ROI Wednesday, March 19 at 2:00pm ET as we dive into the benefits and drawbacks of “one size fits all” marketing. Learn the benefits of delivering the right marketing communication to the right customer at the right time via the channel of the customer’s choice. Gain insights into customer lifecycle marketing, segmentation and engaging content.

TweetChat: One Size Fits All Marketing

Date: Wednesday, March 19
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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