Tag Archives: customer lifecycle marketing strategy

New Lifecycle Marketing E-book!


Is your company trying to shorten their sales cycle? Are they striving to generate new business while retaining current customers? Right On Interactive is now introducing its newest E-book: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know About CLM! With this ebook, B2B marketers, senior executives, sales enablement professionals, or those seeking to know […]

A Lifecycle Approach to Lead to Revenue Management

Many early adopters of marketing automation were able to drive great results at first, but have since “hit a wall.” Most of the initial gains from utilizing a marketing automation solution came from rooting out inefficiency and waste, and standardizing and scaling a previously manual or cumbersome process. The reality is, however, you can only pick […]