TweetChat: Building Engagement


building engagementEngagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference between a stranger, a qualified lead and a returning customer.

Think of engagement as a measurement of how committed a lead is to your brand. Are they responding to your emails, visiting your website, downloading collateral, and interacting with you via social media? Engagement is not your activity with the prospect, but rather when they “thrown the ball back to you” and accept your offer to download an infographic, read a blog post or responded to a Facebook status.

Today’s multichannel consumer engages with brands on a variety of platforms. It’s important to develop a way to quantify the entire customer experience rather than measuring and making judgments about specific pieces of it in isolation.

According to Bain & Company,

Companies that engage with their customers via social media have more loyal customers. Better yet, customers who engage with a brands online report spending 20% to 40% more on that brand, or on that company’s products.

So how are you building engagement with your prospects and customers? Are you currently measuring engagement? Join us this Wednesday, February 26 at 2:00pm EST as we discuss the importance of building engagement and effective measurement tools.

TweetChat: Building Engagement

Date: Wednesday, Feb. 26
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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