Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant, and triggered content will only increase. “Retailers sent each of their subscribers 177 promotional email campaigns on average last year, up 16 percent from 2010,” […]
Tag Archives: Customer lifecycle
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. Of course, everyone wants to see their business succeed in these ways. However, most marketing automation solutions focus solely on lead acquisition, which is only one ingredient in the more robust recipe for […]