TweetChat: Identifying the Ideal Customer


Ideal-CustomerDo you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new business, keep current customers and grow the right relationships, it’s necessary to first identify who your current customers are and of those, which are “ideal.”

According to Seth Godin, an ideal customer is someone or another organization who…

  • Wants your products and/or services;
  • Has the ability to pay for the product and/or services; and
  • Has the authority to purchase your product and/or services.

What’s your definition of the idea customer?

Join Right On Interactive in this week’s TweetChat on how to identify the ideal customer and what they mean to your business. The chat begins on Wednesday, Feb. 5 at 2:00pm EST. Share your thoughts and questions on identifying the ideal customer. Join our conversation at #ROImktg.

TweetChat: Identifying the Ideal Customer

Date: Wednesday, Feb. 5
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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