Do you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new business, keep current customers and grow the right relationships, it’s necessary to first identify who your current customers are and of those, which are “ideal.”
According to Seth Godin, an ideal customer is someone or another organization who…
- Wants your products and/or services;
- Has the ability to pay for the product and/or services; and
- Has the authority to purchase your product and/or services.
What’s your definition of the idea customer?
Join Right On Interactive in this week’s TweetChat on how to identify the ideal customer and what they mean to your business. The chat begins on Wednesday, Feb. 5 at 2:00pm EST. Share your thoughts and questions on identifying the ideal customer. Join our conversation at #ROImktg.
TweetChat: Identifying the Ideal Customer
Date: Wednesday, Feb. 5
Time: 2:00pm EST
I look forward to tweeting with you soon!