TweetChat: Exploring lifecycle marketing


Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead generation. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. By understanding where a person is in their “lifecycle” dictates how the contact or company is communicated to, by whom and how frequently.

These are all important factors in driving engagement, which is the most valuable metric you can measure.

In a recent Forrester blog post, Cory Munchbach shares research published in October that indicates “the vast majority of marketers recognize that the customer life cycle (CLC) is their partner of the future.” However, many CMOs have yet to move away from the outdated funnel approach. What’s holding your organization back from embracing lifecycle marketing?

Join us Wednesday, January 8th at 2:00pm EST for a TweetChat focused on exploring lifecycle marketing (#ROImktg). Ask questions, share your experiences and learn more about the value of engaged relationships. Who knows, you may find the marketing approach that will work best for your organization in 2014. Details are below!

TweetChat: Exploring lifecycle marketing

Date: Wednesday, Jan. 8
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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