Building Relationships & Revenue with Lifecycle Marketing

According to Inc., the average spend of a repeat customer is 67% more than a new one. Yet, many marketers are still tasked with driving new business as part of their measurable objectives. With lifecycle marketing, organizations can continue to focus on winning new business while keeping current customers and growing the right relationships = strong customer relationships.

There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:

  • Repeat customers spend 33% more than new customers
  • Referrals among repeat customers are 107% greater than non-customers
  • It costs 6x more to sell something to a prospect than to sell that same thing to a customer

Join Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz to learn not only how building relationships with the right customers can drive revenue for your business but also how lifecycle marketing can fit into your overall marketing strategy.

Webinar: Building Relationships & Revenue with Lifecycle Marketing

When:  Wednesday, May 7th at 1:00pm ET / 10:00am PT
Presenters:  Troy Burk & Matt Heinz
Register now!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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