According to Inc., the average spend of a repeat customer is 67% more than a new one. Yet, many marketers are still tasked with driving new business as part of their measurable objectives. With lifecycle marketing, organizations can continue to focus on winning new business while keeping current customers and growing the right relationships = strong customer relationships.
There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs 6x more to sell something to a prospect than to sell that same thing to a customer
Join Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz to learn not only how building relationships with the right customers can drive revenue for your business but also how lifecycle marketing can fit into your overall marketing strategy.
Webinar: Building Relationships & Revenue with Lifecycle Marketing
When: Wednesday, May 7th at 1:00pm ET / 10:00am PT
Presenters: Troy Burk & Matt Heinz