The effectiveness of Big Data analytics depends on the purpose to which it is put to use. One way marketers can leverage big data is to improve personalization. With “batch-and-blast” emails, marketers can use Big Data to collect actionable insight on their prospects, to target, personalize, and time their campaigns better. Here are a few […]
Tag Archives: Customer Loyalty
The changing business landscape will force marketers to focus on promoting customer loyalty. The realization that it is much easier to sell to an existing customer than a new customer is slowly settling in. It costs ten times to convert a new customer than to retain an existing customer. Data over the years suggest that […]
According to the December 2010 Global Marketing Leadership Online Survey, marketers assign top priority to acquiring new customers (65 percent), increasing brand awareness (40 percent) and improving ROI on marketing interventions (39 percent). Customer loyalty continues to rank well below its actual worth in this misaligned hierarchical representation of marketing priorities. But the changing business […]
- 1
- 2