Right On Interactive Becomes Oracle PartnerNetwork Silver Level Partner

Posted by | April 21, 2014 | | One Comment

INDIANAPOLIS (April 21, 2014) – Right On Interactive, the customer lifecycle marketing software company that helps organizations win, keep and grow business, today announced that it has become a Silver Partner in the Oracle PartnerNetwork (OPN) Specialized program. The industry’s first integration of Right On Interactive’s Customer Lifecycle Marketing solution with Oracle Sales Cloud gives marketers a new lead and customer scoring solution that creates a three-dimensional view of a single person and company based on their behavior across online and offline channels.

Using Right On Interactive’s 3D scoring model, businesses of all sizes are empowered to find the prospects or leads that are most likely to become a customer of their brand—shortening the sales cycle, making sales and marketing teams more efficient, and increasing sales as well as customer lifetime value.

“With this integration, marketers can unlock the power of customer data to take the guesswork out of marketing and sales processes,” said Troy Burk, CEO and founder of Right On Interactive. “Once you know who your ideal customer is, you can target prospective customers who ‘fit the profile’ with compelling interactive marketing programs tailored specifically to their unique needs and preferences.”

With its Silver status, Right On Interactive receives ability to develop, sell and implement Oracle’s 1-Click product portfolio, allowing them to increase competitive positioning and profitability with midsize companies. In addition, Right On Interactive receives the benefit of being able to leverage the OPN Portal tools and resources and experts within the Oracle Partner Business Center to increase their market knowledge and ability to maximize customer sales and retention with Oracle. Silver Level partners also are eligible for discounts on Oracle training, lead registration via Open Market Model, entry into the Oracle Solutions Catalog, discounts on Oracle Linux and VM Support and more. For more information about the benefits of becoming an OPN Silver level partner, please visit: http://www.oracle.com/us/partnerships/index.htm.

About Right On Interactive

Right On Interactive is a customer lifecycle marketing software company that helps organizations win, keep and grow business. Right On Interactive’s solution drives prospect and customer engagement throughout the entire lifecycle of an individual’s or organization’s relationship with a brand. Right On Interactive is privately held and headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.



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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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