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Engagement drives relationships and relationships drive revenue.

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Forming Lasting Customer Relationships: Engagement is Timeless

In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable  than acquiring a new customer. Consider these stats:

It costs 6-7 times as much to acquire a new customer than retain an existing one. (Client Heartbeat)
On average, loyal customers are worth up to [...]

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Marketing Content Strategy: The Lifecycle Journey

In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their [...]

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