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Engagement drives relationships and relationships drive revenue.

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TweetChat: Relationship Building 101

The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that [...]

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Eight simple things that quickly lead to customer loyalty & retention

I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. 

True, there are amazing examples of world-class customer programs out there.  From Zappos to Zingerman’s, there’s plenty to observe and emulate.

But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), [...]

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