Right On Interactive Announces Three New Hires

Posted by | June 09, 2014 | | No Comments

INDIANAPOLIS (June 9, 2014) – Right On Interactive, the customer lifecycle marketing software company that helps organizations win, keep and grow business, today announced the hiring of Ron Ackerman as business development manager, Andre Ramsey as business development manager, and Mary Willenborg as client success manager.

Ackerman joins Right On Interactive with more than 15 years of experience developing and executing customer value strategies for clients representing various industries. He is the author of “Empty Words: Is Customer Retention Just a Fairy Tale in Your Organization Too?” and 17 published articles in the field of customer value, retention, and organic growth. In addition to facilitating several professional management and sales training courses, Ackerman also teaches a broad range of courses in management, business communications, marketing, sales and corporate strategy as an adjunct professor at the University of Indianapolis.

Ramsey joins Right On Interactive with more than 15 years of experience as a sales and marketing manager and digital marketing expert. Previously, Ramsey served as new business development consultant for San Francisco-based 1RebelStudio, Inc.

Willenborg joins Right On Interactive from Parking Solutions Inc. where she served as executive vice president of operations and business development. Prior to working with Parking Solutions Inc., Willenborg was chief operating officer for Leaderpromos.com.

Right On Interactive’s solution drives prospect and customer engagement throughout the entire lifecycle of an individual’s or organization’s relationship with a brand. Using Right On Interactive’s 3D scoring model, businesses of all sizes are empowered to find the prospects or leads that are most likely to become a customer of their brand—shortening the sales cycle, making sales and marketing teams more efficient, and increasing sales as well as customer lifetime value.

The news of Right On Interactive’s three new hires follows the release of the company’s integration with Oracle Sales Cloud, giving marketers a new lead and customer scoring solution that creates a three-dimensional view of a single person and company based on their behavior across online and offline channels.

About Right On Interactive

Right On Interactive is a customer lifecycle marketing software company that helps organizations win, keep and grow business. Right On Interactive’s solution drives prospect and customer engagement throughout the entire lifecycle of an individual’s or organization’s relationship with a brand. Right On Interactive is privately held and headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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