First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]
Tag Archives: targeted communication
Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]