About

Who we are.

Right On Interactive is a marketing automation company that helps organizations win, keep and grow business. We do this through our lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. We believe in strategically engaging ideal prospects and customers and moving the right relationships forward – we help our client base of over 300 customers do the same.

Founded in 2006, ROI has since developed partnerships and integrations with Salesforce.com along with other software solutions. ROI now boasts patent-pending customer lifecycle marketing technology in our cloud-based solution. Through the experiences of our leadership team and organization itself, we offer strong thought leadership on marketing automation, customer lifecycle marketing and email marketing.

What we do.

It’s about engaged relationships.

We provide a customer engagement blueprint for sales and marketing teams so they see where to invest their resources to drive revenue. Our customer lifecycle marketing solution delivers insight into customer and prospect engagement, automates marketing campaigns and graphically shows the progress of every individual.

The ROI Customer Lifecycle Marketing™ solution enables easy customer communication and campaign management with:

  • Multi-channel marketing automation
  • Lead and customer scoring
  • Lead and customer nurturing
  • Email marketing

Not seeing the return on investment you hoped for in your lead nurturing and marketing automation campaigns? Emphasizing the measurement of engagement scores at both the individual and company levels will change the game. ROI Customer Lifecycle Marketing™ helps you automate the right communications to the right people, and then measure the influence of every marketing dollar spent.