5Buckets Integrated Marketing Automation Software

5Buckets is a marketing automation software application that helps companies increase new and repeat business. This “software-as-a-service” (SaaS) solution enables marketers to manage communications with buyers throughout the customer lifecycle – from initial contact to brand loyalty.

Multi-touch, Multi-channel Marketing Automation

5Buckets automates the sophisticated and time-consuming tasks of customer lifecycle marketing. Seamlessly integrate disparate marketing data sources with multiple communications platforms, including email, voice, SMS (text), fax, and direct mail.

Nurture prospect and customer relationships through a variety of marketing channels. As a result, you’ll win more customers and retain the ones you have.

Leverage Existing Marketing Automation Technology Investments

You’ve already invested in other marketing automation technologies – CRM, e-commerce, web analytics, and point-of-sale systems, for example. You may already have a preferred email service provider, and other communications platforms.

5Buckets complements these systems. It doesn’t replace them. You can leverage greater value from your existing marketing automation technologies and manage effective customer lifecycle communications with 5Buckets.

Solve Marketing Automation Challenges

5Buckets assists with a variety of marketing automation challenges that have previously required enormous manual intervention and staff resources, or have been too difficult to address. You’ll find measurable success using 5Buckets in these areas:

• Lead Nurturing

  Increase lead nurturing response rates by using 5Buckets to aggregate demographic information and campaign behavioral activity. Segment, schedule, trigger, and send relevant nurturing communications.

• Event Attendance

  Increase event attendance by using 5Buckets to segment audience members based on date and activity related to event registrations. Send a series of emails and voice messages from the event leader to remind subscribers to attend the upcoming event.

• Customer Renewals

  Increase customer renewals by using 5Buckets to integrate with your CRM or back-end transactional database. Based on renewal date, deploy a series of email communications, voicemails, and phone calls up to the expiration and renewal conversion.

• Customer Satisfaction Surveys

  Increase customer insights by using 5Buckets to segment daily closed cases in your CRM solution. Trigger an automated email to each with an online survey, capture the results within 5Buckets or your CRM solution, and assign appropriate follow-up tasks.

• Marketing and Sales Alignment

  Increase coordination with the sales team by using 5Buckets to capture the campaign and activity history for each subscriber. Send a series of nurturing communications until leads are sales-ready and automatically reclaim dormant sales leads.

• Marketing Data Integrity

  Increase data integrity by using 5Buckets to aggregate email hard bounces. Create tasks in your CRM system for follow-up by the lead/contact owner or marketing. Research the job change, update the contact records, and identify new contacts within the former position.

View the 5Buckets Demo

View the online demonstrations of 5Buckets!

See how 5Buckets seamlessly integrates with leading marketing technologies from Salesforce.com, ExactTarget, Delivra, Premiere Global, and others to automate communications throughout the customer lifecycle.