Read the white paper. View the on-demand webinar.
Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure to increase productivity. To succeed, savvy marketers are adopting customer lifecycle marketing strategies. Customer lifecycle marketing recognizes that prospects and customers move through phases in their relationship with a company – from initial contact to fully engaged advocates.
In this half-hour on-demand webinar, and the companion white paper, you’ll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software ROI. ROI is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing.