Organizations interested in implementing a marketing automation software (MAS) to assist in the execution and reporting of marketing campaigns are likely to come across Eloqua. Founded in 1999, Eloqua is now the centerpiece of the Oracle Marketing Cloud.

Eloqua offers three different packages of their marketing automation software:

  • Basic,
  • Standard, and
  • Enterprise.

Capabilities vary from package to package. Targeting and segmentation, campaign management, sales enablement, lead management, the Eloqua AppCloud, content marketing, marketing measurement, social relationship marketing and customer lifecycle marketing campaigns are of note.

From an integration standpoint, Eloqua utilizes their own “integration studio” which natively syncs the MAS with customer relationship management (CRM) systems, Microsoft Dynamics CRM and Oracle/Siebel CRM On Demand.

Unlike Eloqua, Right On Interactive is a Customer Lifecycle Marketing software company. Founded in 2006, Right On Interactive is headquartered in Indianapolis, IN and is privately owned.

Right On Interactive offers three product packages to clients based upon their marketing maturity, geared to prepare organizations of all sizes and industries for customer lifecycle marketing:

  • Outreach, for organizations beginning their digital marketing journey, beginning at less than $500 a month;
  • Engagement, beginning at $900 monthly; and
  • Lifecycle, the flagship offering which begins at $1,400 monthly.

Packages include varying capabilities based upon clients’ marketing maturity. Examples include, but are not limited to, email marketing, web analytics, basic and advanced segmentation, marketing automation, customized forms and landing pages, social media integration, lead and customer scoring, lead and customer nurturing, multi-channel marketing and reporting.

Right On Interactive is a member of the Oracle PartnerNetwork and App Exchange, and also integrates with ExactTarget. ROI announced in early 2014 an API for its lifecycle marketing platform. Right On Interactive boasts integrations with most CRM systems and remains “system agnostic” as it can pull data from multiple, disparate systems.

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