Written by Troy Burk, published by RainToday.com on July 1, 2013.
The marketing world is in a state of transition. Traditional marketing tactics are giving way to a smarter and more agile digital marketing process. With social media and the accessibility of information, customers can find what they’re looking for anytime and anywhere. Buying is no longer a linear process.
That being said, it’s time to make a bold statement. The traditional marketing funnel is dead—100%. It’s an outdated way of doing business, and anyone left clinging to it will be left behind.
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