It’s Official: The Marketing Funnel Is Dead

Posted by | July 01, 2013 | | 7 Comments

Written by Troy Burk, published by on July 1, 2013.

The marketing world is in a state of transition. Traditional marketing tactics are giving way to a smarter and more agile digital marketing process. With social media and the accessibility of information, customers can find what they’re looking for anytime and anywhere. Buying is no longer a linear process.

That being said, it’s time to make a bold statement. The traditional marketing funnel is dead—100%. It’s an outdated way of doing business, and anyone left clinging to it will be left behind.

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Troy Burk is the CEO and founder of Right On Interactive. He is a recognized thought leader and speaker on the topics of lifecycle marketing, marketing automation, lead scoring and nurturing, and email marketing. Troy earned his bachelor’s degree from Ball State University. He lives in Indianapolis with his wife and three children where he serves on the Greater Indianapolis Chamber of Commerce’s Membership Marketing Committee and is involved with youth sports.

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