Recently, we shared how dealing with big data can be like getting lost in the woods. It’s tough to see the big picture with so much digital information surrounding you. The first step to surviving the big data wilderness is to understand what it is, now the tough part — admitting you’re lost.
As is true with actual hikers lost in the woods, the best thing to do once you realize you’re lost is to stop, rest and analyze the situation. There’s no use in wasting time and energy freaking out. Without rest and careful consideration, even the most experienced hikers (or marketers) make poor decisions.
To help, Right On Interactive has published a big data survival guide for marketers and organizations feeling overwhelmed by their digital wilderness. It’s now available for you to download, read and share with colleagues.