A Survival Guide for Big Data

Posted by | August 01, 2013 | Big Data | One Comment

Recently, we shared how dealing with big data can be like getting lost in the woods. It’s tough to see the big picture with so much digital information surrounding you. The first step to surviving the big data wilderness is to understand what it is, now the tough part — admitting you’re lost.

As is true with actual hikers lost in the woods, the best thing to do once you realize you’re lost is to stop, rest and analyze the situation. There’s no use in wasting time and energy freaking out. Without rest and careful consideration, even the most experienced hikers (or marketers) make poor decisions.

To help, Right On Interactive has published a big data survival guide for marketers and organizations feeling overwhelmed by their digital wilderness. It’s now available for you to download, read and share with colleagues.

It’s time to get out of the woods and thrive in the digital wilderness.

Download our survival guide.

The following two tabs change content below.

Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

Latest posts by Lauren Littlefield (see all)

WIN new business. KEEP current customers. GROW the right relationships. Start Now