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The Age of the Informed Marketer: Are You In?

Posted by | Customer Lifecycle Marketing | One Comment

In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data and the availability of technology tools and solutions for marketers are calling for a new kind of marketer–what I like to call the “Informed Marketer.”

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