TweetChat: Lead scoring best practices

Posted by | January 21, 2014 | Lead Scoring | One Comment

lead scoring best practicesThis week’s TweetChat will examine lead scoring best practices. According to Jay Famico, a research director at SiriusDecisions, “Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.” Key benefits include increased sales effectiveness and efficiency, increased marketing effectiveness and better sales and marketing alignment.

Infact, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not (Aberdeen Research).

Join the conversation and share your lead scoring best practices while learning about Right On Interactive’s unique 3-dimensional approach to lead scoring. It begins Wednesday, January 22nd at 2:00pm EST at #ROImktg. I look forward to your questions, tips and the opportunity to share information with you on 3D Scoring.

TweetChat: Lead scoring best practices

Date: Wednesday, Jan. 22
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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