3 Ways Lifecycle Marketing & Data Mining Can Optimize Your Revenue

Posted by | August 19, 2015 | Data Driven Marketing | No Comments
optimize your revenue

Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today can dig and search through multitudes of data to find personalized information about a customer such as age, gender, or even credit score.

By analyzing this data, you can break down valuable information regarding how to better market your products to any group, demographic, or individual. Take this information and pair it with the lifecycle marketing approach and you can simplify your process by specifically nurturing each individual in order to optimize your revenue.

What are ways in which you can accomplish this you may ask? Below are three ways data mining and lifecycle marketing go hand-in-hand.

1.) Personalized Email Campaigns: Developing personalized campaigns have proven to increase retention rates among customers if also used simultaneously with data segmentation. Data segmentation is imperative when viewing your data mining results because it sheds light on how to best reach out to your current customers, how to decide which email campaigns to send to each group, or even show which will be your most loyal customers.

2.) Data Segmentation: Segmenting your data is the easiest way to sort big data that is collected during the data mining process. Using data mining develops large amounts of quality data; the next major step is to focus on the marketing part of data mining by segmenting your data into different groups, which you then will target with email campaigns.

3.) Marketing Analysis: One of the big pros to using data mining is being able to follow up on your marketing efforts with extensive analysis. Big data can show trends among your segmented data, both the good and the bad. This works well when paired with lifecycle marketing because it the best method to show how to nurture each and every contact.

In culmination, data mining can be used alongside your lifecycle marketing efforts in an array of ways. In return, this allows for more target based marketing efforts, which help retain current customers, gain more business through cross selling and up-selling, and attract new customers (all revenue driving factors).

For more on helpful tips on how lifecycle marketing can assist your data driven marketing efforts, click here.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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