Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a six-episode business podcast.
The Marketing Spotlight highlights marketing leaders who share their stories of successful interactive marketing communications campaigns.
The first episode features Megan Glover, director of marketing for Compendium, a maker of social content publishing software. Ms. Glover relates the story of how Compendium automates their new-customer on-boarding campaign to ensure customer success.
Other podcast episodes include these marketing leaders:
- Mark Juleen, VP of Marketing, J.C. Hart
- Peter Fuller, VP of Marketing, Scale Computing
- Danielle Jamil, Manager of CRM Programs, Siren Interactive
- Lisa Borg, VP of Marketing and Communications, Slimband
- Matthew Gonnering, CEO, Widen Enterprises
The Marketing Spotlight is available at Right On Interactive, or iTunes users may subscribe in iTunes.
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Troy Burk is the CEO and founder of Right On Interactive. He is a recognized thought leader and speaker on the topics of lifecycle marketing, marketing automation, lead scoring and nurturing, and email marketing. Troy earned his bachelor’s degree from Ball State University. He lives in Indianapolis with his wife and three children where he serves on the Greater Indianapolis Chamber of Commerce’s Membership Marketing Committee and is involved with youth sports.