How do you make sense of your data? Is it spread across different systems? Just plain messy?

System integrations

For most businesses, prospect and customer data lives in many different systems and databases — CRM, email marketing databases, call center history logs, order entry systems, point of sale systems and sales databases to name a few.

The ROI Customer Lifecycle Marketing™ solution enables marketers to increase the value of their CRM and other sales and marketing systems by connecting all the dots. ROI lets you integrate with popular systems using our “click-to-connect” technology. Or, connect with virtually any other sales and marketing system through our integration services.

  • Click-to-Connect with popular systems such as, ExactTarget, Google analytics and Litmus.
  • ROI for AppExchange provides complete functionality within the user interface.
  • ROI for ExactTarget provides complete functionality within the ExactTarget user interface.
  • Other existing ROI integrations include: SpamAssassin, RealPage, SalesLogix, Avectra, Premier Global, DDI, VaultWare, Twitter and Facebook.

Connect all of your sales and marketing systems together and aggregate data for advanced behavioral and demographic-based campaigns with ROI.


Learn about customer lifecycle marketing and how it can create engaged relationships for your brand.


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  1. Pingback: 3 Ways Marketers Can Leverage Big Data | Right On Interactive

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