Right On Interactive Assigned Patent

Posted by | June 24, 2013 | | No Comments

Written by Amal Ahmen, edited by Jaya Anand and published by Targeted News Service on June 19, 2013.

ALEXANDRIA, Va., June 19 — Right On Interactive, Indianapolis, has been assigned a patent (8,468,123) developed by Amol Dalvi, Fishers, Ind., and Stephen T. Burk, Indianapolis, for a “lifecycle marketing object oriented system and method.”

The abstract of the patent published by the U.S. Patent and Trademark Office states: “The present invention involves a server for providing remote users a Lifecycle marketing system based on information in a data store of the customer enterprise. The server includes a database storing customer enterprise data. The customer enterprise data includes rules, criteria, and stages. Query software is capable of accessing data in enterprise data stores. Lifecycle definition software accesses the database and is capable of creating a lifecycle framework in the database based on information on contacts included in the enterprise data stores.”

The patent application was filed on Jan. 14, 2011 (13/007,092). The full-text of the patent can be found here.


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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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