How do you measure the success of your campaigns?
Marketing campaign management, in the basic sense, is the planning, executing, tracking and analysis of active marketing campaigns.
But, campaigns get complicated quickly, especially with the development of multi-channel campaigns. Campaign management software is now a necessity in the marketer’s repertoire of tools. An adequate campaign management platform allows you to manage data, track responses, organize campaigns, and segment your audiences. The ROI Customer Lifecycle Marketing™ software platform provides you with all the key capabilities a full campaign management solution should have:
- Multi-channel campaign management
- Campaign organization
- Marketing automation
- Data management
- Advanced segmentation
- Measure engagement
- Email marketing
- Reports and analysis