Tag Archives: B2B marketers

Social Media Engagement Becomes the Top Tactic Adopted by B2B Marketers

The Content Marketing Institute has released its 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report. The highlight of the report is the revelation that social media marketing has now displaced articles on the company website as the most commonly used tactic by B2B marketers.  83% of all B2B marketers now use the social […]