Customer engagement is not about sending out the most emails in one day. Productivity is important, but overload may lead recipients to “emotionally unsubscribe.” As a salesperson, you have lots of reasons to become accustomed to thinking about ways you can optimize customer engagement. Accountability is the new sales buzzword. Only about half of salespeople meet quota. Sales has, for some reason, been getting a pass on this deficit. But these days are coming to an end. Take a look at these six tips for optimizing customer engagement.

* This infographic was inspired by a portion of a Right On Interactive’s, Sales Empowerment Through Marketing Technology webinar.

ROI Pipeliner-Infographic