Right On Interactive Announces Three New Hires

Posted by | February 17, 2014 | | 2 Comments

INDIANAPOLIS (February 17, 2014) – Right On Interactive, a customer lifecycle marketing software company that helps organizations win, keep and grow business, today announced the hiring of Estee Woods, as business development manager, alliances, Rac Coffey, as business development manager, and Sheila Tomasbi as a graphic design intern.

Woods joins Right On Interactive from Scale Computing in Indianapolis, where she was the head of global channel marketing. While at Scale Computing, Woods was also the EMEA marketing director and part of the international marketing group. Prior to working with Scale Computing, she worked for ClubCorp, Princess Cruises, Celebrity Cruises and The Walt Disney Company. Woods is a graduate of the University of Southern Indiana.

Coffey joins Right On Interactive from ADP where he was a district sales manager. Prior to working with ADP, Coffey was a sales manager and business development consultant for Indianapolis-based Angie’s List. Coffey was also a regional account manager for Autobase, Inc., now Dominion Dealer Solutions. Coffey earned two bachelor degrees from the Indiana Institute of Technology and Indiana Wesleyan University and is currently pursuing a master’s degree at IUPUI.

Tomasbi joins Right On Interactive following a successful internship with Heartland Truly Moving Pictures. She is a student at Butler University and will graduate in May 2014 with a bachelor’s degree in strategic communications.


About Right On Interactive

Right On Interactive is a customer lifecycle marketing software company that helps organizations win, keep and grow business. Right On Interactive’s solution drives prospect and customer engagement throughout the entire lifecycle of an individual’s or organization’s relationship with a brand. Right On Interactive is privately held and headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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