Surviving Big Data

Posted by | June 27, 2013 | Big Data | No Comments

Working with Big Data can be a challenge for any business. Companies around the globe, large and small, struggle to deal with the sheer volume and variety of digital information constantly pouring in.

Many organizations ignore the issue and never create a plan for using Big Data. Others know they should be doing something, but they aren’t sure where to start. They’re left paralyzed by inaction, watching the competition pass them by while they sit motionless.

Direction meets motivation

Organizations that ignore Big Data are like hikers lost in the woods, wandering around aimlessly with no plan for rescue.

Ever heard the expression, “You can’t see the forest for the trees?” That’s often what it’s like working with Big Data. It’s tough to see the big picture with so much digital information surrounding you. But just like surviving in the woods, there are steps you can take to work with Big Data and increase your chance of survival in a competitive business landscape.

The first step in dealing with Big Data is understanding what it is. Next, we’ll discuss the importance of realizing you’re lost and how to best analyze the situation.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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