INDIANAPOLIS (Nov. 12, 2014) — Right On Interactive (ROI) announced today the expansion of its customer lifecycle marketing solution with the addition of its Campaign Builder, providing marketers the ability to create multi-step drip campaigns, as well as individual tactics within a campaign, within an intuitive and efficient canvas view.
The ROI Campaign Builder offers users the ability to visually build automated campaign flows and provides an overall picture of how individual efforts work together to culminate in an impressive nurturing campaign.
“Creating automated campaigns can be time consuming for marketers,” said Troy Burk, CEO and founder of Right On Interactive. “With the introduction of ROI Campaign Builder, we are simplifying the campaign creation process with our Customer Lifecycle Marketing platform to help marketers achieve more value from their email marketing and overall marketing strategy.”
With ROI’s Campaign Builder, campaigns can be created quickly, changes to existing campaigns made easily, and the overall effort required to maintain automated campaigns is an engaging and profitable experience.
“The single, graphically laid out view of a campaign in the new Campaign Builder makes creating drips and follow up tactics much more intuitive,” said Chris Theisen, director of digital communication for FlexPAC. “The new, natural language, labeling, and prompts allow for confusion-free tactic scheduling. That, coupled with the new validation of tactics prior to launch, has created a much more proactive product.”
About Right On Interactive
Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis with a West Coast office in Portland, Ore., Right On Interactive’s cloud-based solution serves the needs of marketers in a wide range of industries. For more information, visit http://www.rightoninteractive.com.