Right On Interactive Expands Customer Lifecycle Marketing Platform, Adds Campaign Builder

Posted by | November 12, 2014 | | No Comments

INDIANAPOLIS (Nov. 12, 2014) — Right On Interactive (ROI) announced today the expansion of its customer lifecycle marketing solution with the addition of its Campaign Builder, providing marketers the ability to create multi-step drip campaigns, as well as individual tactics within a campaign, within an intuitive and efficient canvas view.

The ROI Campaign Builder offers users the ability to visually build automated campaign flows and provides an overall picture of how individual efforts work together to culminate in an impressive nurturing campaign.

“Creating automated campaigns can be time consuming for marketers,” said Troy Burk, CEO and founder of Right On Interactive. “With the introduction of ROI Campaign Builder, we are simplifying the campaign creation process with our Customer Lifecycle Marketing platform to help marketers achieve more value from their email marketing and overall marketing strategy.”

With ROI’s Campaign Builder, campaigns can be created quickly, changes to existing campaigns made easily, and the overall effort required to maintain automated campaigns is an engaging and profitable experience.


ROI Campaign Builder in action

“The single, graphically laid out view of a campaign in the new Campaign Builder makes creating drips and follow up tactics much more intuitive,” said Chris Theisen, director of digital communication for FlexPAC. “The new, natural language, labeling, and prompts allow for confusion-free tactic scheduling. That, coupled with the new validation of tactics prior to launch, has created a much more proactive product.”

For more information about the ROI Campaign Builder, visit: http://www.rightoninteractive.com

About Right On Interactive

Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis with a West Coast office in Portland, Ore., Right On Interactive’s cloud-based solution serves the needs of marketers in a wide range of industries. For more information, visit http://www.rightoninteractive.com.

The following two tabs change content below.

Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

Latest posts by Lauren Littlefield (see all)

WIN new business. KEEP current customers. GROW the right relationships. Start Now