INDIANAPOLIS, (Marketwire – April 2, 2013) – For most marketers, the goal is to treat you like the unique snowflake you are right up until you become a customer. At which point you’re treated like every other customer: a nameless, faceless data point; a sales figure. It’s an unpleasant experience and one with which we’re all too familiar.
That’s why lifecycle marketing solutions provider Right On Interactive set out to change the way companies engage customers—not just at the beginning of their relationship, but through each and every stage; from a customer’s initial contact with a brand through the point that he or she becomes a devoted brand advocate.
Now, nearly seven years after Right On Interactive was founded, leaders of Indiana’s technology industry have named the company a “Marketing Technology Excellence & Innovation” finalist in the 14th annual TechPoint Mira Awards.
“It’s truly an honor to be recognized among the best and most innovative names in the industry,” said Troy Burk, CEO and co-founder of Right On Interactive. “We’re committed to paving a new pathway toward the future of marketing and our growth reflects our unique ability to provide marketers with the tools needed to engage current and prospective customers with smarter, more relevant messages.”
TechPoint’s Mira Awards recognize excellence and innovation through the achievement of Indiana’s outstanding technology industry performers and contributors, and focuses attention on the broader issue of the important role technology plays in Indiana’s economy. This year’s finalists span the marketplace, from established corporations and major research universities to fledgling startups, and from creative agencies to cutting edge mobile and emerging technologies.
“From early-stage startups to international brands, this year’s nominees show why Indiana is a destination for technology focused companies,” said Andy Clark, vice president of business development for Right On Interactive. “We look forward to continuing to be a part of a marketing and technology community that has worked together to create an environment that encourages others to thrive in Indiana.”
Winners of the 2013 TechPoint Mira Awards will be revealed at an energy-infused awards ceremony on Saturday, April 20, 2013 at the JW Marriott in Indianapolis.
About Right On Interactive
Founded in 2006, Right On Interactive is a marketing automation company (http://www.rightoninteractive.com ) that helps organizations win, keep and grow business. ROI now boasts patented customer lifecycle marketing technology with a cloud-based solution. The company offers strong thought leadership on marketing automation and customer lifecycle marketing. For more information: www.rightoninteractive.com