Right On Interactive Enhances Customer Lifecycle Marketing Platform, Adds New Email Editor

Posted by | September 23, 2015 | | No Comments

INDIANAPOLIS (Sept. 23, 2015) — Right On Interactive (ROI) announced today the enhancement of its Customer Lifecycle Marketing solution with the addition of its new Email Editor, providing marketers the ability to build emails piece by piece with drag and drop functionality, within an intuitive designer.

The ROI Email Editor offers users the ability to build emails from scratch and provides a simple step-by-step process so users of all levels of design and HTML sophistication can easily create engaging communications.

“Creating emails can be time consuming for marketers, especially if they aren’t designers or are unfamiliar with HTML,” said Troy Burk, CEO and founder of Right On Interactive. “With the new ROI Email Editor, we are simplifying the email creation process within our Customer Lifecycle Marketing platform to help marketers achieve more value from their communications and overall strategy.”

Within the new ROI Email Editor, the email creation process is streamlined with the addition of drag and drop functionality for adding design elements such as headers, footers, images, and buttons. In addition, fonts as well as text and background colors can be customized without digging into the HTML. While HTML editing is not necessary, it is still available and the new editor offers a side-by-side view of what the email looks like in real time for those users who prefer building with the HTML editor.

Other enhancements to the email editor include a mobile preview to ensure designs translate appropriately to mobile devices and access to an email template library. Spam scoring is still available in the enhanced editor to improve email deliverability.

For more information about ROI’s new Email Editor, visit: http://www.rightoninteractive.com.

About Right On Interactive

Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis, Right On Interactive’s cloud-based solution serves the needs of marketers in a wide range of industries. For more information, visit http://www.rightoninteractive.com.

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Tyler Williams

Business Development Manager at Right On Interactive
Tyler is in the Governor Bob Orr Entrepreneurial Fellowship program. He is a proud graduate of the Krannert School of Management at Purdue University, where he earned a B.S. in Management and minored in Spanish and Entrepreneurship.
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