INDIANAPOLIS, IN and DURHAM, NC – (April 26, 2012) – Two fast-growing marketing technology companies have entered into a sales and marketing partnership designed to help customers implement more effective marketing programs.
Right On Interactive’s lifecycle marketing solution builds engagement throughout the lifecycle of every prospect and customer. The company provides marketers the insight and tools to automate campaigns to the right targets and measure an individual’s or an organization’s progress through the lifecycle–from initial contact to brand advocate.
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing.
“Bronto is a great partner for Right On Interactive because our joint customer base understands the benefit of driving customer engagement,” said Troy Burk, founder and CEO of Right On Interactive. “Together our solutions are a powerful tool for building sales and customer loyalty.”
”We strive to provide a complete solution for commerce-focused companies to deliver personal, targeted marketing,” said Jason Fordham, director of business development for Bronto. “Our partnership with Right On Interactive gives marketers access to valuable lifecycle marketing information that allows for more relevant campaigns.”
About Right On Interactive
Right On Interactive is a lifecycle marketing automation software company that helps organizations win, keep and grow business. Right On Interactive’s solution drives prospect and customer engagement throughout the entire lifecycle of an individual’s or organization’s relationship with a brand. Right On Interactive serves clients of all sizes in various industries, with a focus on the technology, finance and retail sectors. Founded in 2006, Right On Interactive is privately held and is headquartered in Indianapolis. For more information, visit rightoninteractive.com or follow on Twitter at @roi_marketing.
About Bronto Software
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. The company serves over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service and was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.
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