Tag Archives: Marketing Automation

Why Do I Need Email Marketing Automation?

Not too long ago I was twisting the arm of my CMO begging for an email marketing platform to reach one of my largest target audiences. He finally caved in and soon several of my peers and I were sharing a single account to reach some very different groups. To say it was complicated is […]

How to Avoid the Spam Folder

How to Avoid the Spam Folder You spend hours writing content and developing the perfect email template for your message. You test it once, twice, maybe even three times to be sure the images render correctly and all the links work, sending recipients to your desired website locations. You have your segment of contacts ready […]

5 Tips For Your Email Marketing Campaigns

6 Lifecycle Marketing Emails You Should Send

Is one of your 2016 marketing goals the implementation of an email marketing platform? Perhaps you have a marketing automation tool, but would like to strengthen the emails you are sending. Things are always changing in the digital world and we at ROI are blueprinting email designs and testing new ideas all the time – just like anyone else. […]

Leveraging Data to Build Better Customer Personas

It’s like the popular movie, The Hunger Games. Every individual that lives within the districts automatically qualifies to have their name-card in the reaping one time when they turn 12 (whether they like it or not). No matter how fast they run or how far they go, that card has a way of tracking them […]

Bilbo Baggins and the Customer Journey. Wait, what!?

the Customer Journey

Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]

Multichannel Marketing: How to Go Beyond the Buzzword

Multichannel Marketing

A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers admit that this phrase is overused. This phrase is overused! We all have that boss, colleague, or friend who speaks exclusively in business cliches, right? Phrases like the following tend to make me cringe: “Move the needle,” “Too many cooks […]

How Indy Tech Companies are Building Customer Relationships

Building Customer Relationships

Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]

The Many Possibilities of Big Data

Back to Basics

Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]

Can Your Data Predict Who Your Customers Will Be?

data

It can feel a lot like the popular 2005 game show, Deal or No Deal?  In front of a live studio audience you’ve come with a strategy but, in the end, hope that luck is on your side as you begin guessing which briefcases are of highest value. You could end up with a million […]