Tag Archives: Customer Relationship Management

TweetChat: Identifying the Ideal Customer

TweetChat

Do you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new business, keep current customers and grow the right relationships, it’s necessary to first identify who your current customers are and of those, which are “ideal.” […]

Marketing Innovation: What it is and isn’t

It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe to maintain a competitive edge, they need to invest budget and time into learning new concepts, strategies, techniques and technologies. This can be risky as many new ideas or products have yet to be proven. In addition, what worked for […]

What this marketer is thankful for

Like most of you, as I prepare to cook, bake, fry and roast our dinner this Thanksgiving holiday, I find myself reflecting on the many things I am thankful for in my life. Don’t worry, I’ll spare you my “28 days of thanks” and get straight to my top five reasons I’m thankful as a […]

Orbitz: Rethinking the Loyalty Program

If you’re like me and you utilize sites like Orbitz or Travelocity to search for good deals on travel, you likely heard about Orbitz’s new loyalty program last week. Instant Gratification Members of the program will earn “Orbucks” for hotels, flights and vacation packages, and redeem them immediately for hotel stays. President of Orbitz.com, Chris […]

Defining and understanding the customer profile

Ask your sales, marketing and client success teams to define a typical customer for your organization and you’ll receive at least three different answers. As I wrote last week, big data can help build your customer profile (assuming it’s good data) as well as your ideal customer profile as they may not be the same. […]

Webinar: Data + Content and the Ideal Customer

Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on our webinar, “Using Data & Content to Find the Ideal Customer.” Galvin Technologies is a full-service web and software company whose services are to provide effective web design and development, web strategy along with custom software application development. It’s always interesting to work with subject matter experts from other […]

Big Data Success Hinges on Putting the Customer First

Marketing (and big data!) is the engine that fuels company growth. To be effective, the marketer has to shift their focus from ensuring the success of their campaigns to ensuring the success of the overall business strategy. While there are many ways and approaches a marketer can take, a common thread that runs across all […]

The Path to a More Profitable Website

Simply put, your website must be about impacting business performance and success. Although SEO and SEM are important to attracting new visitors to your website, it’s often viewed as the only metric in many executive meetings. In addition, although important to the brand and user experience, design can also distract website owners from what’s important […]

Big Data Retention Goals

Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people move, and they get new phone numbers and email addresses. Incorrect or missing data can severely hamper the effectiveness of a company’s marketing campaign or customer service efforts. These moving targets make it vitally important for organizations to think about […]

Cleaning Big Data is Key, but What Makes it “Dirty?”

Previously in this series we looked at some of the keys to solving big data issues. In this installment, we explore one of the most overlooked aspects of crunching the numbers: cleaning big data. Working behind the scenes, scrubbing and verifying data might not be glamorous, but it’s essential for building a solid foundation when […]