Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]
Tag Archives: Content
With big data analytics and “hyper-customization” becoming indispensable to generate leads and engage with prospects effectively, marketing automation has become an integral part of the marketing landscape. B2B estimates 46% of marketers have adopted some form of marketing automation, with 62% of them being strong adopters. By 2014, the tribe of strong adopters will grow substantially […]
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Integrating Email and Social Media
Marketers traditionally tend to push their products or the brand through email. They may get a few conversions, but a fair amount of those emails invariably wind up in spam folders. When it comes to social media, the mass “blitzkrieg” approach may be counterproductive. Recipients generally view blanket marketing efforts as spam, or even outright offensive. […]
While social media marketing continues to be all the rage, email marketing retains is relevance as the basic medium of communication and lead generation for most businesses. I feel that this will continue to hold true in 2013, but marketers will have to stay on top of the ever-churning trends to derive success from this […]
Marketing automation software is an incredible tool. And, yes, it makes a marketer’s life easier. But, don’t let yourself fall into the trap of considering it to be an end-all solution. Marketers who consider their work done when they have an automation software in place are in for a rocky ride. The most crucial part […]