Tag Archives: B2B Marketing

Understanding the Differences Between B2B and B2C Selling

B2B and B2C

After interning at Right On Interactive for the past four months, I have really come to understand the major differences between selling to another business versus selling directly to the customer. The way customer relationships are grown and nurtured truly varies depending on whether you’re dealing with an organization or an individual. With ROI being a business that sells to a […]

Promoting Customer Retention Through Lifecycle Marketing

customer retention

It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]

4 Truths About B2B Content Marketing

Content Marketing

A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to share their messaging. Content creation, the lifeblood of content marketing, can be very difficult without a roadmap to long-term content success. 1.)  Today’s B2B buyers are […]

Most engaging blog posts of 2014

Happy New Year 2014 Indianapolis

2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]

The difference between Marketing Automation and Lifecycle Marketing

I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. Coming from a farm background, I really only have a rudimentary knowledge of marketing from classes I have taken in college and a summer internship in Indianapolis. A month in and wealth of information later, I am starting to understand […]

Sales and Marketing Alignment, for real

social media and marketing strategy alignment

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]

B2B Client Success Management

  Client success management is about customer development, retention and expansion. It’s about actively managing customer relationships to increase engagement while making sure the customer is taking full advantage of the company’s services. A client success manager must build strong relationships with their clients and become their trusted adviser. This will build customer loyalty. Client success […]

TweetChat: Keys to Conversion

Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more leads” they are also critical of the quality of these leads, which can be deciphered at a glance thanks to a certain percentage known as the conversion rate. What are conversion rates? Recently in Forbes, contributor Dave Lavinsky defined conversion rates […]