Today, it’s important to recognize how vital personalization and customization are when interacting or communicating with different customers. The problem is, while one person is ready to purchase your product, another may need education regarding your company, or the extensiveness of your product line. This means content must be tailored to the specific individual. Follow this infographic through the strategy and execution of content marketing at each stage of the buyer’s journey.
For further stage-by-stage in depth information, be sure to download the complementary whitepaper: The Complete Guide For B2B Lifecycle Content Marketing.