Published by 1-to-1 Media – August 27, 2012
Right On Interactive Launches Foursquare Integration
A new integration by Right On Interactive allows marketers to engage with customers and prospects in real time based on their location through the use of Foursquare. Through the solution, the ROI lifecycle marketing platform is alerted when an individual uses Foursquare to check into a location or venue and can automatically send a targeted email with personalized messages and offers, for examples coupons to visit nearby businesses. The tool pulls data from various sources and applies enhanced lead scoring to achieve a single and holistic view of the customer.
Read the full article on 1to1media.com.
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