Act-On is a software as a service (SaaS) product for marketing automation. Founded in 2008 and based in Beaverton, Ore., Act-On is used mostly by small to medium-sized businesses. Most widely known for its simplicity and cost, Act-On lacks many of the sophisticated features need for larger organizations.

Act-On’s marketing automation solution includes their email marketing engine, lead scoring, landing pages, forms, website visitor tracking, web event integration, social marketing, analytics and reports as well as CRM integration. Act-On integrates with, Microsoft Dynamics and Sugar CRM.

A review recommends Act-On for small to medium-sized businesses with a marketing staff of 5-10 people, especially those automating marketing campaigns for the first time, or who focus on webinars and email marketing.

Pricing is based upon the number of active contacts, beginning as low as 1,000 ($600/month for a monthly contract and $500/month for an annual contract) for inbound marketing novices. Act-On does not offer pricing packages. Setup, implementation and training fees are separate and range from $399 to $2,499.

The Act-On API also requires a subscription fee of $200/month and an initial set-up fee of $1,000.

Another SaaS platform in the marketing automation space worth consideration is Customer Lifecycle Marketing software company Right On Interactive (ROI). Founded in 2006, Right On Interactive is headquartered in Indianapolis, Ind. and is privately owned.

ROI helps organizations win, keep and grow business. The ROI approach to digital marketing is based on the company’s patented Lifecycle Map and Customer Lifecycle Marketing™ methodology. Unlike other MAP technologies, Right On Interactive focuses on the customer lifecycle to drive revenue instead of lead generation and acquisition tactics.

Customers of Right On Interactive range from B2B to B2B2C, including SMBs and Fortune 50 companies. Each utilizes their lifecycle marketing platform via one of three pricing packages to achieve marketing and sales goals.

Right On Interactive offers three product packages to clients based upon their marketing maturity, geared to prepare organizations of all sizes and industries for customer lifecycle marketing:

  • Outreach, for organizations beginning their digital marketing journey, beginning at less than $500 a month;
  • Engagement, beginning at $900 monthly; and
  • Lifecycle, the flagship offering which begins at $1,400 monthly.

ROI Packages include varying capabilities based upon clients’ marketing sophistication. Examples include, but are not limited to, email marketing, web analytics, basic and advanced segmentation, marketing automation, customized forms and landing pages, social media integration, three-dimensional lead and customer scoring, lead and customer nurturing, multi-channel marketing and reporting.

Right On Interactive is a member of the Oracle PartnerNetwork and App Exchange, and also integrates with ExactTarget. ROI announced in early 2014 an API for its lifecycle marketing platform. Right On Interactive boasts integrations with most CRM systems and remains “system agnostic” as it can pull data from multiple, disparate systems.

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