Not too long ago, CMOs who responded to a survey sponsored by the American Marketing Association regarding the state of marketing confirmed on a scale of 1-7 (1 being “not integrated” and 7 “very integrated) that their social media was linked to their company’s overall marketing strategy at an average level of 3.9. And while […]
Category Archives: Social Media
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals. Today, we will focus on posting strategically as well as generating deeper engagement with your audience. Post strategically. Similar to your content strategy, the timing […]
This week begins one of the most exciting times of the year for college basketball fans: the NCAA Tournament aka “March Madness.” Millions of crazed fans stop everything they are doing—literally—to watch 64 (or is it 68 now?) teams vie for a national title. The three-week period from the opening round to the Final Four […]
Social listening is defined as “the process of monitoring digital media channels to devise a strategy that will better influence consumers.” Companies deploy specific platforms with software that systematically searches keywords it finds in spaces such as blogs, social networks, and forums. With the growth of technology, social listening is easier for companies to implement, […]
Nowadays, businesses are using social media in order to get their product or service in front of the consumer. Whether it’s through a tweet, or simply creating a Facebook status on your company’s page, businesses are connecting to individuals on various platforms. It’s a good thing too because social media outlets are allowing you to […]
With over one billion Facebook and 360 million LinkedIn members worldwide, social websites have profoundly changed the way our society interacts. Although both are commonly known for social and professional interactions, the benefits of using social platforms for business needs is on the rise. If you are planning to use Facebook and/or LinkedIn for business […]
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to share timely and relevant updates with their audience. Facebook, LinkedIn and Twitter have steadily remained the most popular platforms for B2B and B2C companies; however, […]
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers […]
If your organization isn’t taking social media seriously, you’re probably missing out. Although the value of social media can differ from brand to brand, it’s important to be where your customers are. And in our digital age, it’s likely that they’re active on social media in some form or another. Even if social media isn’t […]
One of the most famous reactions to an Oscar win was Sally Fields’ “You like me! You really like me!” For Fields, in the days before social media, there was no way to measure public sentiment or target and “score” the consumers of her product or films. The number of loyal customers, or in this […]