Category Archives: Marketing Automation

Marketing Automation Data: Molehill to Mountain

Molehill to Mountain: Marketing Automation Data

  I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery still leaves me breathless. During this particular trip, an unusual geographic formation caught my eye. It was a table-top hill in the middle of a […]

How to Focus on the Customer Service Journey

Customer Service Journey

We all take a journey as we embark on any new relationship. From personal to professional, journeys usually start with some sort of introduction and then involve the ups and downs of being close to someone or something. For instance, even the happiest of married couples can recall times when they felt challenged. The same […]

17 Reasons to Use an Email Marketing Automation Tool

There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of the many categories, marketing automation is expected to be a 1.9 billion dollar industry by 2020. However, some of you may still be asking if it’s truly worthwhile to invest in an email marketing automation tool. On the other hand, perhaps you […]

Why Do I Need Email Marketing Automation?

Not too long ago I was twisting the arm of my CMO begging for an email marketing platform to reach one of my largest target audiences. He finally caved in and soon several of my peers and I were sharing a single account to reach some very different groups. To say it was complicated is […]

3 Common Reasons for Email Bounces

email bounces

It’s all too familiar – You setup your email campaign to go live and when it does you go straight to your reporting dashboard to begin monitoring its performance. Low and behold you see your email has a handful of bounces (emails that never actually made it to the recipient). You ponder why they bounced and seek […]

How to Avoid the Spam Folder

How to Avoid the Spam Folder You spend hours writing content and developing the perfect email template for your message. You test it once, twice, maybe even three times to be sure the images render correctly and all the links work, sending recipients to your desired website locations. You have your segment of contacts ready […]

How Relationships Build Revenue

social media sentiment

It’s no secret that relationships build revenue. We’ve been saying it for years. It makes no difference whether your model is business-to-business or business-to-consumer – at the end of the day, the customers who trust you will continue to do business with you and are more likely to spend more money with you over time […]

ROI Introduces New Lifecycle Content Marketing Whitepaper

Lifecycle Content Marketing

Do you find yourself struggling to connect with your audience because you lack the appropriate content variety types? Right On Interactive is now introducing its latest whitepaper: The Complete Guide For Lifecycle Content Marketing! While 78% of CMOs believe custom content is the future of marketing (DemandMetric), many marketers are still sending the same information […]

How Marketing is Evolving for Your Customers

Marketing is Evolving

When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves available to them. Nowadays, customers have the ability to discuss your products and services via Twitter, Facebook, and review sites like G2 Crowd. They want to […]