Category Archives: Lead Nurturing

Twitter Confirms it’s the Social Channel of Choice for B2B Marketers

Analytics is the flavor of the season, as marketers try to make sense of the ever mounting loads of data at their disposal. Data is growing at an exponential rate, as people interact more with social networks and other digital touchpoints. For the marketer, every interaction generates data that offers valuable insights into a customer […]

5 Ways to Set Up Dynamic Content Using Marketing Automation

Audience relevance is the most important element of content success, followed by engaging and compelling storytelling that triggers a specific response. In a recent survey, over 30% of B2B marketers claim that their biggest concern with content marketing is that it’s not reaching the most appropriate audience. Dynamic content coupled with marketing automation allows you […]

How to Customize and Personalize for the B2B Buyer

According to CMO Council, 54% of all consumers in the U.S. and Canada would consider ending their loyalty relationships if they were not given tailor-made, relevant content and offers. Providing personalized and customized services has always been a time-tested way to retain customers. In their heyday, mom and pop stores were able to not only […]

The Key Challenges of Marketing Automation

Marketing automation is imperative in a sophisticated infrastructure, as it frees the marketer from being bogged down with routine tasks while improving accuracy. A recent study by B2B online: “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” reveals that 46% of marketers are already adopting marketing automation in some way, and […]

Lead Scoring 101

In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead scoring not only provides marketers with valuable information on who is visiting their website and interacting with their brand, but it can dramatically improve sales effectiveness. The premise behind lead scoring is simple: assign a ranking to potential new customers […]

Engagement matters, too

Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference between a suspect, a qualified lead and a returning customer. As we recently discussed, lead scoring ranks your prospective customers based upon metrics your organization deems […]

Need for an Integrated Marketing Approach

Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]

Webinar: Data + Content and the Ideal Customer

Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on our webinar, “Using Data & Content to Find the Ideal Customer.” Galvin Technologies is a full-service web and software company whose services are to provide effective web design and development, web strategy along with custom software application development. It’s always interesting to work with subject matter experts from other […]

Big Data and the Problem of Plenty

Big Data marketing is the new black for marketers. While it unlocks many possibilities, it also brings about a pleasant problem: the problem of plenty. Running Big Data marketing campaigns results is an exponential growth in the number of leads. Running the Big Data analytics at a deeper level would separate the good from the […]

Big Data and Your Website: Personalizing the Customer Experience

Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data […]