Category Archives: Email Marketing

Quadruple Results with a Multi-Step Lead Nurturing Campaign

by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging – done the right way – will maximize organic search engine rankings and will have a dramatic impact on your ability to generate marketing leads.  I spoke about the equally […]

Mining the ”Out of Office”

I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or the person. All of which is useful to help me build a better relationship with them. Organizations should discuss the importance of leveraging the information that is often provided […]