Measuring the Effectiveness of the Marketing Campaign

While lead generation and nurturing are core activities for any marketer, many marketers get carried away with such activities to the extent that they do not pause and take stock. Even if the marketer is doing a decent job in generating and nurturing leads, such efforts may become an exercise in futility or even counterproductive […]

Do You Sell a Product or Create an Experience?

This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off the banister and headed out the door. As usual, putting on that jacket takes me back to when and where I bought it. Why? Because buying the coat wasn’t just a transaction, it was an experience. My wife and I […]

The Marketing Spotlight Podcast Profiles Successful Interactive Marketing Campaigns

Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a six-episode business podcast. The Marketing Spotlight highlights marketing leaders who share their stories of successful interactive marketing communications campaigns. The first episode features Megan Glover, director of marketing for Compendium, a maker of social content publishing […]

Social Media Lead Scoring and Qualification

“There have been murmurs all around the industry that [ROI’s] most recent platform enhancements are amazing.” From the Marketing Tech Blog – October 11, 2010 “Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. … Right On Interactive has built an amazing platform that utilizes the incredible data […]

Split-test Lead Nurturing Cadence for Improved Response

What would happen if you changed the cadence of your multi-step lead nurturing campaign?  How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive.  We ran a test and realized a significant increase in campaign performance.  I’d […]

Quadruple Results with a Multi-Step Lead Nurturing Campaign

by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging – done the right way – will maximize organic search engine rankings and will have a dramatic impact on your ability to generate marketing leads.  I spoke about the equally […]

LinkedIn Essentials

I am a big fan of LinkedIn and have been using it for several years. Through my LinkedIn network, I can find over 11 million business people (company, title, location, groups, etc.) I think it is a goldmine for any B2B focused organization. Someone asked me last week how they should go about using this […]

Mining the ”Out of Office”

I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or the person. All of which is useful to help me build a better relationship with them. Organizations should discuss the importance of leveraging the information that is often provided […]